Strategy-Led, Outcome Driven, Playfully Crafted
I’m Mario! A lead product designer with experience across industries like live event and movie ticketing, lending, car buying, business intelligence tools, branding and advertising. Currently focused on design strategy and good questions that drive outcomes worth shipping.
Some brands I’ve worked for:
Better Seat Comparisons, Higher AOV 🙌🏽
Company
Gametime
2023 – 2025
The Fan Problem
Fans aren’t just buying tickets, they’re planning out their entire event experience at the same time. The views, the angle, the distance to the bathrooms, the view of the players, the crowd energy and general vibe they’d experience in past events. They’re triangulating what a “good” deal is based on more than just price.
My Role
As Lead Product Designer, the challenge was understanding what variables helped fans determine what a “good” seat was for them, how the product experience could support those primary variables and in turn, move key metrics.
Clarifying Car Prices
to Boost Sales 🚗
Company
TrueCar
2019 – 2020
Regulations Obscure Prices
Buying a new car is complex and car shopping online is confusing. State regulations and manufacturer rules limit what can be shown about pricing, leaving shoppers frustrated and unsure what they’ll actually pay.
My Role
As Senior Product Designer, I led discovery to understand the bounds of what we could do given regulations and OEM requirements. That was foundational to inform explorations and testing for what to best display to car shoppers that gave them confidence to move forward into the funnel.
Designing an End-to-End Moviegoing Experience 🍿
Company
Atom Tickets
2016–2019
Overview
At Atom Tickets, I worked across the full moviegoing journey, balancing the needs of both moviegoers and theater operations. As senior product designer, I led design on key movie fan touchpoints, including discovery of theaters and showtimes, web checkout, and post-purchase experience. On the operational side, I redesigned tablet tools used by theaters Atom Tickets was integrated with to manage concessions and screen turnover.
For Joy.
Not JIRA.
When I’m not stressing about cross functional communication structures, I spend my time deep in photography, travel, video games, perfecting chilaquiles and finding the best breakfast burritos in Los Angeles.
