Shipt

Shipt.com functioned primarily as a brand poster, capturing 37% of organic web traffic.

But as the primary brand touchpoint on web, it needed to function as an acquisition tool.

Marred with brand misalignment, poor SEO, and a page locked outside the CMS, it sat large neglected for 5 years.

As my first project at Shipt, the goal was simple: get an agency designed concept into production.