Redesigning Seat Selection Experience to Increase AOV

Role:
Lead Designer

Responsibilities:
Research
Prototyping
Vision
Strategy

Gametime was seeing more MLB fans looking at events but overall key metrics were weaker than the previous year.

As Lead Product Designer, I set out to understand what was holding people back; diving into data, uncovering key decision drivers, and a long term vision and strategy to improve purchase metrics and unlock future merchandising opportunities.

Impact

+13.5%